Планирование офисного пространства

Office Space Planning

A successful office building project depends on a well-designed design task. In addition, the assignment determines the composition of the premises. What are the characteristic areas of a modern office? ⠀

🔏 First of all, these are traditional rooms such as workspaces, an entrance group, meeting rooms and office premises. ⠀

The spatial solution of working areas depends on the corporate culture of the company, on its organizational structure and the capabilities of a particular building. Factors affecting the adoption of a particular scheme are considered in an article on the trends in the formation of office space. When planning, we advise you not to adhere to any chosen scheme once and for all, but to be creative in resolving the issues posed by a specific situation. As a result of this approach, spaces are born that resemble urban fabric with their diversity, where there are streets and quarters, squares and parks. ⠀

📈 The desire to increase the efficiency of use of space and the development of new working methods have led to the emergence of new work areas in the office. According to statistics, up to 40% of the personnel of many companies are simultaneously out of the office. This is especially true for companies operating in the service sector. According to research, office workers at an industrial company spend an average of 40% of their time at their workplace. Thus, planning an office based on the total number of employees can lead to inefficient use of space. ⠀

📥 The solution is the allocation of a special zone with jobs that are equipped with all necessary technical means. Any free space at the moment is provided to the employee of the company upon request. At the same time, the capabilities of modern telephone equipment allow each person to keep their personal phone number. All documents and office supplies are stored in mobile lockers parked in a designated area. ⠀

@proff_project

Стиль освещения магазина.

Lighting style. Part 2

Halogen systems are optimal for perfume stores, where one of the main problems is the excess heat generated by light sources, which negatively affects cosmetics and perfumes. Using systems on busbars with the possibility of several switching groups, it is possible to limit the temperature in various areas of the store without affecting the overall lighting. ⠀

🎚 Now there is a new solution to the problem of excess heat - LED light sources. They have sufficient brightness, are compact, economical and practically do not radiate heat. With the correct design of signage lighting systems, they look quite harmonious during the day. ⠀

🔅 To illuminate the windows, it is customary to follow the basic rule - the window must be bright and attract attention. To achieve this goal, the use of metal halide lamps is optimal. But there are some nuances:
1⃣ Firstly, the showcase serves to demonstrate the goods in the store, but not the light source, therefore, the more compact the lamps, the better. To do this, it is advisable to use recessed fixtures with the ability to control the lamp in the plane.
2⃣ Secondly, the light of shop windows should attract buyers, but at the same time shop visitors should not feel discomfort from excessively bright light. Light sources with curtains eliminate the blinding effect and form an optimal light pattern.

Systems with different switching groups allow you to vary the lighting of shop windows day and night, which significantly reduces energy costs and extends the life of the main light sources. ⠀
✨ So, it is important to be creative in lighting various retail premises. Of course, it is preferable to use various types of lamps in the complex. Although, unfortunately, improving the reliability and efficiency of lighting technology leads to its cost increase. That is why today in most cases, consumers are trying to find a compromise between price and product quality.

@proff_project

Новый магазин Puma

New Puma Store

Our congratulations to our partners @puma with the opening of a new store! ⠀

⏱ It took about a month to implement ⠀

🔮 This is a small announcement! In the following posts, we will definitely show how everything is done! ⠀


📞 Our contacts: ⠀
⠀⠀⠀
+7 (499) 519-0018⠀⠀⠀
+7 (919) 777-9894 (WhatsApp, Viber) ⠀⠀⠀
📲 Or in Direct :) ⠀⠀⠀
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#proff_project

Стильные элементы офиса

Stylish office elements.

In this post, we will talk about stylish elements in a modern office space. ⠀

👓 Smart glass ⠀
An element that easily solves the problem of publicity and privacy. Such partitions are not just aesthetic, they are also functional. Glass walls freely transmit light, eliminate excessive vanity and unambiguously solve the problem of constantly looking into the office in order to clarify whether an employee is free or busy. The ability to adjust the degree of transparency of smart glass makes it possible to transform meeting rooms from socially open areas to private territory. ⠀

🎬 Let the style into the office ⠀
Often, a fragile business cannot afford a chic office design, and then an trendy loft will come to the rescue. For this style ⠀
not expensive areas of factory floors and warehouses are quite suitable. Communications pipes, concrete floors, bare brick walls - half of the finished office interior design. They do not need to be corrected. It remains to somewhat ennoble the situation, playing on the contrasts of the old and the new. You can fill the space with retro furniture or furnish it with hi-tech objects, reviving the atmosphere with a sparkle of chrome and glass. High ceilings, open floor plan and giant, unfinished windows - all this encourages the observance of minimalism when purchasing furniture in the office, which is also good in terms of economy. ⠀

👥 The absence of stationary zoning of the space will unite the team and make employees available at any time to exchange information. Time will be saved on clarifying important issues, since the need for wandering around the offices was eliminated initially. ⠀

🖼 Posters, road signs, various signage plates, graffiti elements and works of abstract artists are decorative fillings in this type of office design. However, all this should be in moderation. ⠀
⠀ 🗝 Remember: stylistic brutality is a simulated thing. In reality, all surfaces and objects must be polished and covered with a protective layer of varnish, for the effect of identity. This is what will make the interior design of the office so cozy and conducive to work.

Мебель в офисе

Office furniture

📋 Proper organization of office space requires ergonomic design and reliable furniture design. When choosing furnishings, attention is paid not only to the quality of fasteners and accessories, but also to the environmental friendliness of materials. Mandatory elements of office furniture: ⠀ ⠀
1. Tables. Not only ⠀
for workplaces, but also as elements of the furnishing of meeting rooms, the boss’s office, waiting and relaxation areas, and kitchens. ⠀ ⠀
2. Furniture for seating: comfortable chairs and comfortable chairs. In relaxation areas - soft corners or poufs. ⠀ ⠀
3. Furniture for storage. This is either large cabinets or, in some cases, shelving. ⠀
4. Customized cabinets. ⠀
They can store office supplies and personal items. ⠀

🗄 Ideally, finding stylish office furniture - but it can be either difficult, or in the case of an individual order - is expensive. Therefore, most managers furnish the premises with ready-made sets of standard design. ⠀

🔘 It is best to use mobile furniture with castors. This will allow, if necessary, to quickly move the item or put it in a convenient position for use. The design of a modern office should also include modern chairs. It is advisable to choose dynamic models where it is possible to adjust the height of the seat, adjust the angle of inclination of the back, rotation and movement. ⠀

🚩 In the same way, new models of office desks have their own advantages. They are ready to hide communications wires, which is very important for office interior design, can be transformed into more compact models. And vice versa - models for meeting rooms from one large design instantly turn into several compact tables for group trainings. ⠀ ⠀
🗃 Cabinets can have a modular design, which will make their operation as document storage systems more convenient. It is advisable that the models have security locks. ⠀

If desired, you can create a peculiar spatial composition from large-sized pieces of furniture in the office. ⠀

зонирование пространства магазина⠀

Zoning store space ⠀

Correct zoning of store space ⠀

🏬 In any store ⠀
a huge role is played by the correct zoning of space. When zoning, known facts should be taken into account, for example: 80-90% of people entering a store turn right and then go along the right wall. It is proved that 60% of sales are carried out at the entrance. Therefore, it is on the right that the news of the season should be posted - the most fashionable and exclusive models. Simpler goods are best placed at the back of the store, so that on the way to them the visitor must see the newest and most expensive clothes offered by the store and buy it. Именно

👫 An important point: clothing stores in most cases are self-service establishments. This must be taken into account when creating a trading space. From the point of view of the security system and order in the sales area, it is important that the entire premises are viewed by the store manager. Therefore, a special place in any store is a cashier. The next, no less critical area is the fitting rooms. They need to be placed in such a way that it is convenient for customers, and the free space in the corner of the trading room is rationally used. The passage to the dressing room should be convenient, and the space in it should be free for the location of all the personal belongings of the buyer. It is at the stage of creating the store’s project that it is necessary to correctly select the sizes of the fitting rooms and their place in the retail premises. Fitting rooms should be in the seller’s area of view. ⠀

💸 Correct zoning of the retail space is a guarantee that the visitor will become a buyer. An important success factor is both the first impression of shopping, and the convenience of choice, which can be ensured by the correct zoning. Designing each store individually is truly an art, but still general trends can be identified. In the first zone there are new items and the best things. Usually, this space occupies a third of the trading floor. In the second part, it is recommended to place casual clothes, and in the third - youth clothes are usually placed. The rule for all zones is ⠀
types of clothing should not be mixed.

Гармонизация торгового пространства⠀

Harmonization of retail space

It affects the interior - the type of store and the brand that will be sold. When zoning, the choice of commercial equipment and general merchandising - the area of the store is also very important. In stores where a small room is reserved for a warehouse, this issue is especially relevant. Another important point is the height of the ceilings, since when designing store lighting, low ceilings can limit the possibilities for lighting design. Correctly directed and bright light plays an exceptional role for the convenience of choosing clothes by the buyer. These issues should be considered even at the stage of choosing a retail space. ⠀

🏛 In spacious stores, the creativity of the designer’s thinking is not limited to square meters. That allows you to create custom and interesting ⠀
interiors. This approach is typical of boutiques and branded stores. The main message is exclusivity, which obeys the entire retail space, furniture, lighting, color solutions, window dressing, signage, advertising and printing products. ⠀

In large stores, they harmonize space in this way: ⠀

🔸 Alternate front and side signs ⠀
🔸 Racks are compactly located in the center of the trading floor ⠀
🔸 Properly select the ratio of the calculation and sign of the goods ⠀
🔸 Use a large number of mannequins ⠀
🔸 And enough convenient dressing rooms ⠀

🏷 Stock stores are the trade of stocks and unsold lots of goods from old collections, and their design is a different approach. The purpose of such a store is to sell warehouse stocks and goods that are no longer bought or bought very poorly in ordinary stores as quickly as possible. In such trading floors there are no special requirements for design and creativity, unusual conceptual solutions and original designs. In stock stores, interest in buying is stimulated ⠀
not retail equipment and the interior, but big discounts. But the main thing here is not to overdo it. After all, the stock store is not a second-hand, but an institution in which very high-quality clothes of famous and popular brands are sold.

Расстановка мебели

Arrangement of furniture and equipment

Effective arrangement of furniture and retail equipment for stores. ⠀

👀 Choosing retail furniture are oriented to the type of store. In boutiques and branded stores, they attach particular importance to the quality and exclusivity of equipment. The emphasis is on the unity of the product and the environment in which the clothes are presented. One conclusion: in expensive stores - expensive equipment. ⠀

👁 The basic rule for the efficient arrangement of equipment in large stores, without a shortage of retail space, ⠀
It is convenient buyer access to goods, when at one glance you can cover a large number of clothes. The assortment must be neatly and correctly laid out / hung. Please note that the layout of clothes and shoes, for stores of this type, ⠀
should not be too tight - this creates inconvenience for the buyer who wants ⠀
get the goods you are interested in. ⠀

💳 In stock stores, it’s important to create a functional and convenient trading room with inexpensive trading equipment and furniture that can accommodate a large number of clothes and shoes. ⠀

☑ Create convenience for the buyer, it is important that it is convenient to choose and measure. ⠀

The buyer should choose clothes from a wide range without complications. The main thing is that all goods are viewed and all clothes are arranged by categories and sizes. When designing the interior of the store ⠀
carefully consider the zoning of goods by category, visibility ⠀
signage and calculations. Also, the product must logically be placed on shelves: ⠀
women's clothing is separate from men's clothing, and trousers should not hang over T-shirts, for example. ⠀

🛍 Trading equipment should provide convenience of choice. For example, jeans are best placed on shelves with cells and special tables for presentation, where one copy of all the models is presented, so that the buyer can better evaluate and consider the goods. And shirts are often placed on racks with drives, on the lid of which is a sample of the model, and the drive contains the product itself in different sizes. ⠀

Мерчандайзинг

Merchandising Rules

🛍 All known merchandising rules also work in clothing stores. The same product can be placed at different heights, and their sales will vary precisely from the height of the shelves. According to experts, the most effective shelf is at the level of hands, the shelf, which is located at eye level, is next in terms of purchasing activity. It is also known that a shelf at eye level attracts attention better, and a shelf at hand level - motivates to action. Only shoes can be placed at floor level. ⠀

👤 To facilitate the selection and ⠀
in order to pay attention to the most interesting models of clothing, use mannequins - this is the most popular way to attract the attention of the buyer. In addition, mannequins perform another important function - they decorate shop windows and a trading floor. Often they are put in glass boxes, but with a competent arrangement they are installed in the trading floor. A correctly selected image on a mannequin will ensure that the client will try on and purchase the whole set at once. This is why the mannequins are convenient - they allow a potential buyer to evaluate how clothes look on the figure and how individual elements of the collection are combined. ⠀

❗ All new items not placed on mannequins should be placed frontally - this will immediately draw the buyer’s attention to them. ⠀

💸 Product selection is half the battle. The second half is the most important: payment and completion of the purchase process. Both of these shopping features should be comfortable and enjoyable. For this, it is important to ensure a convenient approach to the checkout and, if possible, eliminate the occurrence of queues. In addition, people paying for the purchase should not interfere with other visitors. After the payment for the goods has been made, he gets to the place for packaging, which is most often combined with the cash register. The process of completing the purchase should leave pleasant emotions. Take care of it! ⠀

🔶 And the company "Seven High-Rise" will take care of creating your store! ⠀⠀

Цвет в дизайне офиса

Color in office design

Color in the design of a modern office ⠀

It is incredibly important in such specific purpose rooms as offices. A person perceives each shade differently and involuntarily reacts to what he sees. Much has already been said about the psychology of color. There are spectra of irritating, exciting or relaxing effects, therefore, in order to increase staff performance and create a calm atmosphere that is not conducive to conflicts, you should choose the right color design for the office interior. Here a lot of subtleties and nuances appear. ⠀

📕 Pastel should become the background color in the design of the office. These tones are light and neutral. The introduction of colorful accents will help to avoid dullness in the setting. But you need to add brightness in a very metered way, so as not to overload the space and instead of concentration do not cause apathy and inattention in people. ⠀

📘 The second aspect that is certainly worth attention is the location of windows in the layout of the office space. If they look north, then it will be nice to “warm” the room and compensate for the lack of solar lighting in the office, having designed it in grassy, purple, peach, cream and other warm colors. In the sunlit space opposite, representatives of the "cold" spectra will be popular. In favor are varieties of blue, especially azure and amethyst. ⠀

📗 The size of the office space will also influence the choice of the background solution. Small spaces will have to be visually expanded. The blue color and shades of light green will wonderfully cope with this task. In spacious rooms, the task is exactly the opposite. The interior design of the office must be filled with comfort, so you will have to work with terracotta paints and representatives of the brown palette. Shades of light greens will visually increase the space. Office design should be performed rhythmically, so you can use the method of increasing the color intensity of the background. Depth shades are added as the distance from the entrance. This subconsciously helps customers navigate in space and move in the right direction.