Restaurant concept

So, you decided to open a restaurant. ⠀

Opening a restaurant is a very troublesome and responsible business. The main starting point in opening a restaurant, if you have already decided on the amount of investment, can be either the concept of the future restaurant, or the room for which the concept is subsequently developed. Either restaurant professionals who develop a restaurant chain or restaurateurs with certain preferences usually start with a concept. If you are a beginner in the restaurant business, and you have no preferences, then you can start with the premises and a very general idea. ⠀

🏟 Room selection ⠀

Real estate companies can help with the issue of finding a room, however, only a professional restaurateur can assess the prospects of a found room for organizing a restaurant in it. The specialist will also tell you how you can change the concept so that it is suitable for this particular place, how you can change the layout, etc. ⠀

⚠ Often, realtors offer former restaurants that have closed for one reason or another. There is a certain risk here. For example, if there was a restaurant with a low quality of service at this place, you will have to make a lot of efforts to change the prejudice of potential visitors to the new restaurant. But this applies only to beginners and little-known catering enterprises. Such promoted brands, such as McDonald's, Rostik's, Sbarro, always have winning positions. As a rule, when choosing the location of the food court, preference is given to the central areas of large cities or places of large crowds (railway or airport terminals). But now there has been a tendency to organize food courts in shopping centers and complexes. The rental of premises in them varies from 700-800 to 2000 dollars per square meter per year - depending on the location of the building and the size of the catering enterprise itself. ⠀

📊 Location analysis includes: ⠀

▪ Patency analysis; ⠀
▪ Exploring the immediate environment (offices, shops, recreation areas, cultural and entertainment facilities, other restaurants); ⠀

Continued in next post ... ⠀

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