Дизайн магазина

Store design. Part 2

Store design. Part 2. Men's store. ⠀
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For men, going to the store is more of a responsibility. "Time to buy things." They have no desire to disappear there for hours. This fact dictates the specifics of boutique design. ⠀
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🔑 Their environment should be concise, and the goods in them should be conveniently displayed and accessible for viewing. For decoration, it is better to choose something from strict respectable, but elegant styles. Clarity of lines and natural colors of leather and wood are a priority. ⠀
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🏺 Elements that add completeness to the decor are a very important detail. Trading equipment is chosen in a classic design. ⠀
The psychological perception of the store interior will be greatly influenced by the color scheme. In the design of a clothing store for a male audience, it is recommended to choose neutral shades. Too bright wallpaper will be bad manners. ⠀
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🚪 Customers will certainly appreciate the facade, the type of sign and the central exposition deployed in the hot zone. What is acceptable in the design of a women's clothing store, in the case of men, can only cause irritation. They are not ready to shovel tightly mounted T-shirts and look for a suitable model among the mountains of pants. ⠀
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🔸 Everything should be distributed freely and rationally, preferably in accordance with size ranges and stylistic decisions. If this is not observed, then most likely the buyer will go looking for a more comfortable place for shopping. ⠀
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🔶 Well, so that the buyer does not leave - contact us @proff_project

Дизайн магазина

Score. Design features

Buyers should shop, not admire the original design of the store. ⠀
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✅ The main thing in the design of the store: to prevent the dominance of interior decoration over the presented product range. In other words, shoppers should shop, not admire the store’s original design. Your point of sale should be simple and minimalistic. An exception is only a children's clothing store, its specificity prevails in it. ⠀
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✅ Zoning - the main secrets. ⠀
Specialists distinguish between two types of zones in stores - cold and hot. ⠀

🔥 Hot zone: places opposite the entrance and the center of the room. The optimal space for the sale of popular products, because they are in maximum visual accessibility. ⠀
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❄ Cold zone: Corners, space near the entrance, shelves against the walls. Used under: ⠀
- products of point demand ⠀
- advertising ⠀
- exhibition of mannequins ⠀
- information stands ⠀
- cash angles ⠀
- discount racks ⠀
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🌄 Background selection ⠀
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The color palette of the boutique should be in harmony with the style of the product. If this is a department of business clothes, then it is ideal to do in gray tones. In the area of everyday dresses, pink-blue symbiosis diluted with brown colors looks great. But in the sports department, you can use more juicy decor options. It is important to maintain balance and not make the design too catchy. Buyers ’attention should not be scattered. ⠀
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In the next post, we will talk about a few more important elements of the store’s designer decoration. ⠀
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🛎 Well, if you need a consultation, which design is right for your area, then call! ⠀