Harmonization of retail space

It affects the interior - the type of store and the brand that will be sold. When zoning, the choice of commercial equipment and general merchandising - the area of the store is also very important. In stores where a small room is reserved for a warehouse, this issue is especially relevant. Another important point is the height of the ceilings, since when designing store lighting, low ceilings can limit the possibilities for lighting design. Correctly directed and bright light plays an exceptional role for the convenience of choosing clothes by the buyer. These issues should be considered even at the stage of choosing a retail space. ⠀
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🏛 In spacious stores, the creativity of the designer’s thinking is not limited to square meters. That allows you to create custom and interesting ⠀
interiors. This approach is typical of boutiques and branded stores. The main message is exclusivity, which obeys the entire retail space, furniture, lighting, color solutions, window dressing, signage, advertising and printing products. ⠀
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In large stores, they harmonize space in this way: ⠀
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🔸 Alternate front and side signs ⠀
🔸 Racks are compactly located in the center of the trading floor ⠀
🔸 Properly select the ratio of the calculation and sign of the goods ⠀
🔸 Use a large number of mannequins ⠀
🔸 And enough convenient dressing rooms ⠀
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🏷 Stock stores are the trade of stocks and unsold lots of goods from old collections, and their design is a different approach. The purpose of such a store is to sell warehouse stocks and goods that are no longer bought or bought very poorly in ordinary stores as quickly as possible. In such trading floors there are no special requirements for design and creativity, unusual conceptual solutions and original designs. In stock stores, interest in buying is stimulated ⠀
not retail equipment and the interior, but big discounts. But the main thing here is not to overdo it. After all, the stock store is not a second-hand, but an institution in which very high-quality clothes of famous and popular brands are sold.