зонирование пространства магазина⠀

Zoning store space ⠀

Correct zoning of store space ⠀

🏬 In any store ⠀
a huge role is played by the correct zoning of space. When zoning, known facts should be taken into account, for example: 80-90% of people entering a store turn right and then go along the right wall. It is proved that 60% of sales are carried out at the entrance. Therefore, it is on the right that the news of the season should be posted - the most fashionable and exclusive models. Simpler goods are best placed at the back of the store, so that on the way to them the visitor must see the newest and most expensive clothes offered by the store and buy it. Именно

👫 An important point: clothing stores in most cases are self-service establishments. This must be taken into account when creating a trading space. From the point of view of the security system and order in the sales area, it is important that the entire premises are viewed by the store manager. Therefore, a special place in any store is a cashier. The next, no less critical area is the fitting rooms. They need to be placed in such a way that it is convenient for customers, and the free space in the corner of the trading room is rationally used. The passage to the dressing room should be convenient, and the space in it should be free for the location of all the personal belongings of the buyer. It is at the stage of creating the store’s project that it is necessary to correctly select the sizes of the fitting rooms and their place in the retail premises. Fitting rooms should be in the seller’s area of view. ⠀

💸 Correct zoning of the retail space is a guarantee that the visitor will become a buyer. An important success factor is both the first impression of shopping, and the convenience of choice, which can be ensured by the correct zoning. Designing each store individually is truly an art, but still general trends can be identified. In the first zone there are new items and the best things. Usually, this space occupies a third of the trading floor. In the second part, it is recommended to place casual clothes, and in the third - youth clothes are usually placed. The rule for all zones is ⠀
types of clothing should not be mixed.

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