Как открыть магазин одежды

How to open a branded clothing store? ⠀

Not everyone can afford to open their boutique on the main street of the city or in a prestigious shopping center - long-term leases and fulfillment of obligations to suppliers of branded clothing at the start will require large investments. But the successful start of a branded clothing store often already serves as the key to the success of the entire enterprise - the demand for such products does not deplete, and nearby competitors only form a flow of targeted visitors for you. ⠀

You will need ⠀
☑ agreement with one or more partners (suppliers); ⠀
☑ premises in a shopping center or on the ground floor of a building on a busy street; ⠀
☑⠀
a set of trading equipment and interior items of the trading floor; ⠀
☑ several sales consultants with work experience (2-4 people). ⠀

Instruction ⠀
1⃣⠀
Choose the method of work that you are going to base your business on. As a rule, there are three ways for the owner of a branded clothing store to either become an exclusive representative of a particular brand in Russia, or create a multi-brand outlet, or work on franchising. ⠀
2⃣⠀
Search for the location and premises suitable for the boutique - evaluate the advantages of certain options, focusing primarily on the size of rental rates. ⠀
3⃣⠀
Order a set of trading equipment that matches the status of your store and its image. If you work on a franchise or in close cooperation with one particular supplier company, then the requirements for commercial equipment, as well as for the design of the point as a whole, will most likely be dictated by your partner. If you have complete freedom of action and choice, be sure to pay as much attention to the design of your store as possible, working with professional designers. ⠀
4⃣⠀
Hire several of the sales consultants who have been involved in the past specifically in retailing premium clothing. Consider the fact that old habits (if the "school" was not good enough) can do more harm than lack of experience in general. ⠀