Tag: <span>Франшиза</span>

Franchising is one of the most promising and profitable ways of doing business. By purchasing a franchise of a well-known brand, you will get ready-made work technologies, a proven advertising strategy and manufacturer support. ⠀
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You will need ⠀
☑ starting capital ⠀
☑ room ⠀
☑ minimal experience in similar work ⠀
☑ primary marketing research ⠀
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Instruction ⠀
1⃣⠀
Conduct an initial marketing research aimed at identifying which of the available brands would be suitable for your city. For example, some well-known brands are opened only in cities with a population of over one million people, so buying a franchise in a small town is not possible. Or the brand is not promoted in Russia, so the profit from such a boutique under the franchise scheme will not be so high. ⠀
2⃣⠀
Evaluate your chances of getting a franchise. As a rule, most franchisors have similar terms of cooperation. You must have start-up capital, have at your disposal (property or lease) the sales area in a good place, and also have some experience in running a similar business. All this information you will need to enter in the questionnaire for the manufacturer. When planning future work, be prepared for the fact that you have to make regular deductions to the advertising budget, follow the detailed instructions of the franchisor, and, of course, deduct “royalties” - a fixed percentage of profit. ⠀
3⃣⠀
Confirm with the franchisor all conditions of cooperation. Discuss store design and marketing policies. Do not forget to state a number of important issues that can be crucial for the profitability of your business. For example, the possibility of discounts on collections of last season, the return of inventory, deferred payments. Carefully approach the selection of sales staff. ⠀
4⃣⠀
Try to establish a functional two-way communication with your franchisor. Track the dynamics of consumer demand, local issues, the effectiveness of marketing activities. ⠀