Choosing a restaurant name ⠀

Choosing a restaurant name ⠀
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Both world and our national practices go in the choice of restaurant names in various ways: ⠀
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💡 historical and traditional: ⠀
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1) by the name of the owner, for example, well-known in Russia at the turn of the 19th-20th centuries TESTOVA restaurant, ⠀
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2) at the location, for example, in Moscow, the restaurant "MOSCOW", in the Vladimir region the restaurant "SUZDAL", ⠀
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3) taking into account the specifics of the cuisine, national characteristics, clientele, for example, “THREE GUNS”, “UKRAINE”, “RUSSIAN FISH”, “ACTOR”, “ARCHITECT”, respectively; ⠀
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💡 traditional: ⠀
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1) in accordance with the company name of the owner company, for example, “MACDONALDS”, ⠀
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2) using well-known geographical names, for example, in Moscow - “ARAGVI”, “PILSEN”, “PRAGUE”, ⠀
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3) using historical roots, for example, “OLD ARBAT”, “TRAFFIC AT YELISEEV”, “WALK OUT”, ⠀
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4) using the names of famous personalities and / or literary heroes, for example, “TURGENEV,” “UNCLE GILAYA,” “STANISLAVSKIY”; classic: restaurants “METROPOL”, “SAVOY”, “NATIONAL”; ⠀
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💡 by name of owner: “BY IVANYCH”, “BY LEO”, “BY ALEXANDER”; ⠀
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💡 fantasy: “FLOWERING GARDEN”, “BLUE BIRD”, “FURNACE STORES”; ⠀
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💡 fabulous and literary: “THE LION HEART”, “SHAHEREZADA”, “THREE RICHERS; ⠀
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💡 nostalgic - using famous images from a previous life in the new homeland, for example, in the suburbs of New York Brighton Beach, the restaurants ODESA, VLADIMIR ... ⠀
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▪ The given classification is author's and does not exhaust the whole variety of ways of approaching the choice of names - the purpose of the given classification is to show the variety of approaches to this very difficult issue. The chosen name of the restaurant can be used as the company name or its element - in this case, legal protection comes in accordance with Art. 54 of the Civil Code of the Russian Federation regarding the brand name. Trademark protection is more effective for 42 and other classes of ICGS. ⠀