Стиль освещения магазина.

Lighting style. Part 2

Halogen systems are optimal for perfume stores, where one of the main problems is the excess heat generated by light sources, which negatively affects cosmetics and perfumes. Using systems on busbars with the possibility of several switching groups, it is possible to limit the temperature in various areas of the store without affecting the overall lighting. ⠀

🎚 Now there is a new solution to the problem of excess heat - LED light sources. They have sufficient brightness, are compact, economical and practically do not radiate heat. With the correct design of signage lighting systems, they look quite harmonious during the day. ⠀

🔅 To illuminate the windows, it is customary to follow the basic rule - the window must be bright and attract attention. To achieve this goal, the use of metal halide lamps is optimal. But there are some nuances:
1⃣ Firstly, the showcase serves to demonstrate the goods in the store, but not the light source, therefore, the more compact the lamps, the better. To do this, it is advisable to use recessed fixtures with the ability to control the lamp in the plane.
2⃣ Secondly, the light of shop windows should attract buyers, but at the same time shop visitors should not feel discomfort from excessively bright light. Light sources with curtains eliminate the blinding effect and form an optimal light pattern.

Systems with different switching groups allow you to vary the lighting of shop windows day and night, which significantly reduces energy costs and extends the life of the main light sources. ⠀
✨ So, it is important to be creative in lighting various retail premises. Of course, it is preferable to use various types of lamps in the complex. Although, unfortunately, improving the reliability and efficiency of lighting technology leads to its cost increase. That is why today in most cases, consumers are trying to find a compromise between price and product quality.

@proff_project

Освещение в магазине

Store space zoning

The main thing about lighting in the store ⠀
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The most important task of trading is to make the value of goods apparent. The implementation of this task begins with the presentation of the goods to the buyer. ⠀
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🗣 Charles Tiffany: “Ultimately, gentlemen, success depends on how you present your product.” ⠀
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🕎 Professional lighting is one of the most important details in the design of retail premises. It should not only create a comfortable atmosphere in the store, but also stimulate sales. ⠀
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🔋 Properly selected trading equipment, efficient window dressing and competent lighting of the trading floor create a qualitatively new look of the store and attract buyers to it. The choice of lighting systems is dictated by the specifics of retail spaces. The logic in this case is obvious: when covering large areas, the criteria for energy conservation prevail over the design. ⠀
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🏷 In chamber retail premises: boutiques, galleries, salons, branded shops - elaboration of the concept of lighting as a design element becomes more relevant, since here the element of interior individuality and the atmosphere of the room are of priority. At the same time, the design of the lamps, as well as other interior elements, should still remain minimalist and not distract the attention of the visitor. ⠀
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💢 Maintenance of large retail areas is quite expensive, so the best solution is luminescent lamps built into the suspended ceiling. They have a longer service life, they are more economical and cheaper. They are ideal for large supermarkets, supermarkets. Naturally, the owners of stores designed for the mass buyer do not need to stand out from their peers in any way, other factors work here to attract the consumer - low price, wide assortment, etc. - and the buyer is attracted by a bright halogen light shop windows, and a price that is much lower than others. других

Стиль освещения магазина⠀

Store Lighting Style

Shop lighting style. ⠀
(pictured shop ⠀
Adidas) ⠀
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In stores that demonstrate a high level of service and sales, a special approach to lighting. A well-designed lighting system with a single stylistic solution fulfills its functional purpose and at the same time serves as an element of corporate identity, a distinctive feature of interior design. ⠀
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🛍 For shopping areas such as department stores, expensive supermarkets and company stores, the best option for lighting systems is busbar designs that provide not only the correct distribution of light in the room, but also the ability to vary light accents along with changes in the exposure of the product. At the same time, high-voltage busbars provide for an almost unlimited number of lamps. For small shops, the optimal solution is busbar systems combined with local counter lighting. ⠀
⠀ ⠀ 💎 As for the light itself, halogen lamps allow you to vary the spectrum from warm to cold. In general, all light schemes are selected taking into account the specifics of the store, for example, jewelry looks more effective in cold light (with a color temperature of 6000 K), which can be arranged using halogen or metal halide lamps with various reflectors. However, such lighting is contraindicated in the fitting room of a clothing store - otherwise the face of the buyer will acquire an original bluish tint, warmer tones are appropriate here. ⠀
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💡 Since we are talking about particulars, we cannot but mention that for different types of stores, with the general concept of using halogen light, the capabilities of each specific design of the lighting system can be used. For jewelry stores, systems with pendant lights are convenient, which include adjusting the height of the lamp for local illumination so that the buyer can better see the product. These systems are also suitable for clothing stores, where the exposure is constantly changing and the placement of light-semantic accents is necessary. ⠀
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To be continued:) ⠀
@proff_project