Category: <span>Корпоративный</span>

Franchising is one of the most promising and profitable ways of doing business. By purchasing a franchise of a well-known brand, you will get ready-made work technologies, a proven advertising strategy and manufacturer support. ⠀
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You will need ⠀
☑ starting capital ⠀
☑ room ⠀
☑ minimal experience in similar work ⠀
☑ primary marketing research ⠀
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Instruction ⠀
1⃣⠀
Conduct an initial marketing research aimed at identifying which of the available brands would be suitable for your city. For example, some well-known brands are opened only in cities with a population of over one million people, so buying a franchise in a small town is not possible. Or the brand is not promoted in Russia, so the profit from such a boutique under the franchise scheme will not be so high. ⠀
2⃣⠀
Evaluate your chances of getting a franchise. As a rule, most franchisors have similar terms of cooperation. You must have start-up capital, have at your disposal (property or lease) the sales area in a good place, and also have some experience in running a similar business. All this information you will need to enter in the questionnaire for the manufacturer. When planning future work, be prepared for the fact that you have to make regular deductions to the advertising budget, follow the detailed instructions of the franchisor, and, of course, deduct “royalties” - a fixed percentage of profit. ⠀
3⃣⠀
Confirm with the franchisor all conditions of cooperation. Discuss store design and marketing policies. Do not forget to state a number of important issues that can be crucial for the profitability of your business. For example, the possibility of discounts on collections of last season, the return of inventory, deferred payments. Carefully approach the selection of sales staff. ⠀
4⃣⠀
Try to establish a functional two-way communication with your franchisor. Track the dynamics of consumer demand, local issues, the effectiveness of marketing activities. ⠀

Not everyone can afford to open their boutique on the main street of the city or in a prestigious shopping center - long-term leases and fulfillment of obligations to suppliers of branded clothing at the start will require large investments. But the successful start of a branded clothing store often already serves as the key to the success of the entire enterprise - the demand for such products does not deplete, and nearby competitors only form a flow of targeted visitors for you. ⠀
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You will need ⠀
☑ agreement with one or more partners (suppliers); ⠀
☑ premises in a shopping center or on the ground floor of a building on a busy street; ⠀
☑⠀
a set of trading equipment and interior items of the trading floor; ⠀
☑ several sales consultants with work experience (2-4 people). ⠀
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Instruction ⠀
1⃣⠀
Choose the method of work that you are going to base your business on. As a rule, there are three ways for the owner of a branded clothing store to either become an exclusive representative of a particular brand in Russia, or create a multi-brand outlet, or work on franchising. ⠀
2⃣⠀
Search for the location and premises suitable for the boutique - evaluate the advantages of certain options, focusing primarily on the size of rental rates. ⠀
3⃣⠀
Order a set of trading equipment that matches the status of your store and its image. If you work on a franchise or in close cooperation with one particular supplier company, then the requirements for commercial equipment, as well as for the design of the point as a whole, will most likely be dictated by your partner. If you have complete freedom of action and choice, be sure to pay as much attention to the design of your store as possible, working with professional designers. ⠀
4⃣⠀
Hire several of the sales consultants who have been involved in the past specifically in retailing premium clothing. Consider the fact that old habits (if the "school" was not good enough) can do more harm than lack of experience in general. ⠀

Boutiques are not just clothing stores. These are places that can influence the fashionable look of the city and attract local celebrities. And being the owner of a boutique is not only prestigious, but also quite profitable. ⠀
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Instruction: ⠀
1⃣⠀
Selection of location. Typically, a boutique is rented in large shopping centers or in the central part of the city. The required area is approximately 100-150 sq.m. A great option would be the location of your store among similar outlets. This will create a stable customer flow. ⠀
2⃣⠀
There are several ways to open a boutique. The most expensive option to open a fashion store is to conclude an exclusive distribution agreement with a manufacturer of a particular brand. But this method is too expensive. ⠀
3⃣⠀
Another less expensive but most popular option is to open a franchise store. Thus, almost all major brand boutiques are open. The method of franchising is convenient in that it is a ready-made business formula that has been repeatedly tested by other people. ⠀
4⃣⠀
There is no need to think over small and large details in a clothing store for franchising. You just need to follow the detailed instructions that contain everything you need - from the design of the boutique premises to the reporting system. ⠀
5⃣⠀
But if this option is not suitable for you, for example, because you don’t want to work according to the imposed rules, you just have to set sail and open a boutique that is unique in its uniqueness from others. ⠀
6⃣⠀
The next step will be the purchase of commercial equipment. It is necessary to take care of its quality, as it also creates an atmosphere in the room. ⠀
7⃣⠀
Particular attention should be paid to recruitment. Sales consultants should be pleasant, polite and sociable. ⠀
8⃣⠀
It is also necessary to decide where and in what way it is better to buy goods. Many boutique owners prefer personal trips to Europe for the latest in the fashion industry. ⠀
9⃣⠀
Provide your boutique with a wide selection of products, as the interest of buyers in your clothing store depends on this.

Choosing a restaurant name ⠀
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Both world and our national practices go in the choice of restaurant names in various ways: ⠀
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💡 historical and traditional: ⠀
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1) by the name of the owner, for example, well-known in Russia at the turn of the 19th-20th centuries TESTOVA restaurant, ⠀
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2) at the location, for example, in Moscow, the restaurant "MOSCOW", in the Vladimir region the restaurant "SUZDAL", ⠀
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3) taking into account the specifics of the cuisine, national characteristics, clientele, for example, “THREE GUNS”, “UKRAINE”, “RUSSIAN FISH”, “ACTOR”, “ARCHITECT”, respectively; ⠀
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💡 traditional: ⠀
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1) in accordance with the company name of the owner company, for example, “MACDONALDS”, ⠀
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2) using well-known geographical names, for example, in Moscow - “ARAGVI”, “PILSEN”, “PRAGUE”, ⠀
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3) using historical roots, for example, “OLD ARBAT”, “TRAFFIC AT YELISEEV”, “WALK OUT”, ⠀
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4) using the names of famous personalities and / or literary heroes, for example, “TURGENEV,” “UNCLE GILAYA,” “STANISLAVSKIY”; classic: restaurants “METROPOL”, “SAVOY”, “NATIONAL”; ⠀
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💡 by name of owner: “BY IVANYCH”, “BY LEO”, “BY ALEXANDER”; ⠀
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💡 fantasy: “FLOWERING GARDEN”, “BLUE BIRD”, “FURNACE STORES”; ⠀
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💡 fabulous and literary: “THE LION HEART”, “SHAHEREZADA”, “THREE RICHERS; ⠀
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💡 nostalgic - using famous images from a previous life in the new homeland, for example, in the suburbs of New York Brighton Beach, the restaurants ODESA, VLADIMIR ... ⠀
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▪ The given classification is author's and does not exhaust the whole variety of ways of approaching the choice of names - the purpose of the given classification is to show the variety of approaches to this very difficult issue. The chosen name of the restaurant can be used as the company name or its element - in this case, legal protection comes in accordance with Art. 54 of the Civil Code of the Russian Federation regarding the brand name. Trademark protection is more effective for 42 and other classes of ICGS. ⠀