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🛍 All known merchandising rules also work in clothing stores. The same product can be placed at different heights, and their sales will vary precisely from the height of the shelves. According to experts, the most effective shelf is at the level of hands, the shelf, which is located at eye level, is next in terms of purchasing activity. It is also known that a shelf at eye level attracts attention better, and a shelf at hand level - motivates to action. Only shoes can be placed at floor level. ⠀
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👤 To facilitate the selection and ⠀
in order to pay attention to the most interesting models of clothing, use mannequins - this is the most popular way to attract the attention of the buyer. In addition, mannequins perform another important function - they decorate shop windows and a trading floor. Often they are put in glass boxes, but with a competent arrangement they are installed in the trading floor. A correctly selected image on a mannequin will ensure that the client will try on and purchase the whole set at once. This is why the mannequins are convenient - they allow a potential buyer to evaluate how clothes look on the figure and how individual elements of the collection are combined. ⠀
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❗ All new items not placed on mannequins should be placed frontally - this will immediately draw the buyer’s attention to them. ⠀
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💸 Product selection is half the battle. The second half is the most important: payment and completion of the purchase process. Both of these shopping features should be comfortable and enjoyable. For this, it is important to ensure a convenient approach to the checkout and, if possible, eliminate the occurrence of queues. In addition, people paying for the purchase should not interfere with other visitors. After the payment for the goods has been made, he gets to the place for packaging, which is most often combined with the cash register. The process of completing the purchase should leave pleasant emotions. Take care of it! ⠀
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🔶 And the company "Seven High-Rise" will take care of creating your store! ⠀⠀

Color in the design of a modern office ⠀

It is incredibly important in such specific purpose rooms as offices. A person perceives each shade differently and involuntarily reacts to what he sees. Much has already been said about the psychology of color. There are spectra of irritating, exciting or relaxing effects, therefore, in order to increase staff performance and create a calm atmosphere that is not conducive to conflicts, you should choose the right color design for the office interior. Here a lot of subtleties and nuances appear. ⠀
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📕 Pastel should become the background color in the design of the office. These tones are light and neutral. The introduction of colorful accents will help to avoid dullness in the setting. But you need to add brightness in a very metered way, so as not to overload the space and instead of concentration do not cause apathy and inattention in people. ⠀
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📘 The second aspect that is certainly worth attention is the location of windows in the layout of the office space. If they look north, then it will be nice to “warm” the room and compensate for the lack of solar lighting in the office, having designed it in grassy, purple, peach, cream and other warm colors. In the sunlit space opposite, representatives of the "cold" spectra will be popular. In favor are varieties of blue, especially azure and amethyst. ⠀

📗 The size of the office space will also influence the choice of the background solution. Small spaces will have to be visually expanded. The blue color and shades of light green will wonderfully cope with this task. In spacious rooms, the task is exactly the opposite. The interior design of the office must be filled with comfort, so you will have to work with terracotta paints and representatives of the brown palette. Shades of light greens will visually increase the space. Office design should be performed rhythmically, so you can use the method of increasing the color intensity of the background. Depth shades are added as the distance from the entrance. This subconsciously helps customers navigate in space and move in the right direction.

Office Space: Organization Options ⠀

💡 Office is the think tank of your company. And how should everything be arranged in the brain? Right! Everything is in place and in order! After all, it is here that brilliant ideas and creative solutions arise! But in order for these processes to proceed easily, it is necessary to create optimal conditions through the organization of office space. To date, three options for their design are used: ⠀
- Open space (came to us from America) ⠀
- European style ⠀
- Japanese style ⠀
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🗃 Open Space ⠀
American-style open offices appeared here not so long ago, but have already managed to gain many fans and are quite actively crowding out the usual planning system. The principle of its organization implies the presence of all employees, including management, in one spacious hall. No doors, interior walls or corridors. In the interior design of the office, mobile and transformable partitions are actively used. With their help, the personal space of each employee is allocated ⠀
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🔲 Another interesting feature of open spaces is minimalism in furniture. Almost do not use decor (in the classical sense), only logos and company attributes of the company. The general style of the office is in corporate colors .⠀
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🔲 The head’s office is not often designed differently, but they try to make it separate. When planning an office space, this part can be separated into a separate office or securely fenced off from the rest of the area, for example, hiding behind blinds. ⠀
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🔗 With this approach to the organization of the office, optimal air conditioning and lighting is provided. And also people who are focused on solving certain problems can freely discuss working moments. ⠀
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🗄 Employees are not always seated at separate tables. Sometimes their workplace becomes one table. This office furniture can have the most unpredictable configuration. Storage systems represent modules. Other furnishings are also lightweight and mobile. Examples of such interiors can be seen in banks. ⠀
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▶ In the next posts we will talk about the European and Japanese planning system!

Store design. Part 2. Men's store. ⠀
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For men, going to the store is more of a responsibility. "Time to buy things." They have no desire to disappear there for hours. This fact dictates the specifics of boutique design. ⠀
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🔑 Their environment should be concise, and the goods in them should be conveniently displayed and accessible for viewing. For decoration, it is better to choose something from strict respectable, but elegant styles. Clarity of lines and natural colors of leather and wood are a priority. ⠀
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🏺 Elements that add completeness to the decor are a very important detail. Trading equipment is chosen in a classic design. ⠀
The psychological perception of the store interior will be greatly influenced by the color scheme. In the design of a clothing store for a male audience, it is recommended to choose neutral shades. Too bright wallpaper will be bad manners. ⠀
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🚪 Customers will certainly appreciate the facade, the type of sign and the central exposition deployed in the hot zone. What is acceptable in the design of a women's clothing store, in the case of men, can only cause irritation. They are not ready to shovel tightly mounted T-shirts and look for a suitable model among the mountains of pants. ⠀
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🔸 Everything should be distributed freely and rationally, preferably in accordance with size ranges and stylistic decisions. If this is not observed, then most likely the buyer will go looking for a more comfortable place for shopping. ⠀
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🔶 Well, so that the buyer does not leave - contact us @proff_project

Buyers should shop, not admire the original design of the store. ⠀
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✅ The main thing in the design of the store: to prevent the dominance of interior decoration over the presented product range. In other words, shoppers should shop, not admire the store’s original design. Your point of sale should be simple and minimalistic. An exception is only a children's clothing store, its specificity prevails in it. ⠀
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✅ Zoning - the main secrets. ⠀
Specialists distinguish between two types of zones in stores - cold and hot. ⠀
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🔥 Hot zone: places opposite the entrance and the center of the room. The optimal space for the sale of popular products, because they are in maximum visual accessibility. ⠀
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❄ Cold zone: Corners, space near the entrance, shelves against the walls. Used under: ⠀
- products of point demand ⠀
- advertising ⠀
- exhibition of mannequins ⠀
- information stands ⠀
- cash angles ⠀
- discount racks ⠀
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🌄 Background selection ⠀
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The color palette of the boutique should be in harmony with the style of the product. If this is a department of business clothes, then it is ideal to do in gray tones. In the area of everyday dresses, pink-blue symbiosis diluted with brown colors looks great. But in the sports department, you can use more juicy decor options. It is important to maintain balance and not make the design too catchy. Buyers ’attention should not be scattered. ⠀
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In the next post, we will talk about a few more important elements of the store’s designer decoration. ⠀
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🛎 Well, if you need a consultation, which design is right for your area, then call! ⠀